Underestimating the Power of A Picture

One of my biggest frustrations is with people who think that anyone can just randomly take a good photograph. With the way technology continues to provide us with more and more great cameras that are more and more user friendly, I know it has gotten easier to get a decent photo. But truly great photos take time, patience and practice. I don't care how much money you throw into buying the best camera equipment. If you don't know what to do with it, you might as well be shooting with a 120 pocket point and shoot from the 70's.
I was having a conversation about this with a friend and colleague of mine and we agreed that since her photographs of her jewelry improved, her business has gotten noticed more and more. My friend is a jewelry artist who hand crafts incredibly sterling silver jewelry. Until recently, her photos, though functional, were not ones that would stand out in a crowded arena of jewelry artists. When she worked on making her photos better she succeeded in getting her jewelry noticed, the way it should have been noticed all along.
If you create something and invest hours, days, weeks and years into perfecting your craft, don't sell yourself short on presenting your creations. Invest the time to learn how to take better photographs of your work or hire a professional. The decision will pay for itself...